Milwaukee Advertising

Have you always wanted to be your own boss?. Are you tired of working for the MAN? You are not alone in your dreams. More and more people today are coming to terms with their own lives and what they should expect out of it. Maybe you’ve landed up somewhere you didnat think you would ten years ago. Maybe itas just not your fault. Itas never too late to start.

You start by realizing that life is too short to be spent in futile exercises. You only have one life, one shot at fulfilling your true potential. Thereas more out there in the world most people care to understand. One way of utilizing this universal consciousness is through a medium accessible to pretty much everyone!. Picture the whole world hanging on your every word!, you’re every thought translated into every tongue on earth. This is the power of the internet

Once you begin working with your own MOR Vacations website, you can start a home-based business. You could even get established and then run your MOR Vacations business while on vacation. You can realize your potential to achieve and even have fun doing it.

You probably cringe at the thought of spending over $1,000 on a family vacation that was doomed right from the start, right? You know the type of vacation we mean: the kids are crabby, your wife us unhappy, and by the time itas over you need a vacation from your vacation!

With you’re own MOR Vacations website up and running. You can register with online affiliates and work alongside other like minded people. Instead of wasting that thousands, I am sure you would rather earn 00 per single referral! Has anything else been so much easier and hassle free? Want to know more How To Run Your MOR Vacations Business While On Vacation?

You can have VIP Concierge service with MOR Vacations, offering clients the vacation of a lifetime while they are on the Internet in their own homes. Furthermore, best of all you can work your MOR Vacations business from anywhere worldwide. It will naturally take a little time and effort to get established, but once you are there your MOR Vacations website will practically run itself.

With all the traffic now coming into your MOR Vacations website, naturally you can even engage in reviews and vacationing tips. The more knowledge you offer, the better service is rendered to your customers making you even more money! Start a forum, start more affiliates, referrals, the flow of money cannot stop here!

If you want to keep butting your head up against the wall at your boring dead-end career, that is up to you. But if you want to get out of the rat race and start doing something truly meaningful and truly profitable, get out there and build a MOR Vacations business. You can learn how to run your MOR Vacations business while on vacation. Good luck!

It is the ultimate goal of any sales marketing strategy: to be the biggest name in the business, the one that people immediately pull up in their mind when they think about an expert in the field. Of course everyone wants to be that guy whose name is synonymous with knowledge and expertise, but very few achieve it.

The following anecdote illustrates an important point: A customer comes in for an appointment with the head of a very well-known marketing agency. His first question is: aShow me some results. I hear youare the best, but I havenat seen proof.a

The head of the marketing department, the guru of word-of-mouth advertising that heads up the company, answers, aEasy, how did you hear about our business?a Of course, the customer immediately realizes that word-of-mouth marketing is the companyas most successful strategy.

There are two sides to the coin when it comes to being known as an expert in your field. First is being the best so that people automatically think of you first. Or, you can sell yourself so that people think of you first. The end result is really the same.

Now, how do you achieve this goal? It may not be the easiest thing to do, but you can learn how to develop the kind of reputation that will bring customers calling. What all the best-known experts in any given field have in common is that they have learned this trick.

Perhaps they aren’t the most skilled at what they actually do, but they know something else: how to brand yourself as the expert so prospects will call you. They have learned, from training or from another master in self branding, the intangibles of controlling how people see them.

The first rule of branding yourself an expert is to act like one. In marketing, itas important to act like you have something to sell. If you are able to get your advice to people on the internet or through e-mail, they may find that they like what you have to offer and will turn into loyal customers.

Confidence and self branding can give you an edge in any field. By making a name for yourself, you can create a situation where customers and clients come to you, eliminating the need for you to go out and chase them. Needless to say, this will be a huge advantage to your business. Successfully branding yourself as the expert is the key to building a business, so get started today!

1. Gain an advantage over your competition. You should find one benefit your competition doesn’t offer and use it as your main selling point.

2. Design your e-zine so it creates multiple free advertising streams. Ask readers to forward it to people they know, offer ad trades, etc.

3. Allow your visitors to subscribe to an update e-zine. Anytime you make changes to your web site they can receive an informative e-mail.

4. Focus your articles on information the targeted readers and e-zine publishers want. They will get published more often, which means free publicity.

5. Use problems to attract online traffic. Find a common online problem and use your web site to solve it. People will visit and see your ads.

6. Have an informative FAQ page at your web site. may have; this will help improve your sales ratio.

7. Improve your negotiation skills. This’ll improve your business because you’re always negotiating ad swaps, supply prices, joint ventures, wages, etc.

8. Beat your competition by giving away a similar product or service that they charge for. It could be add on products, warranties, servicing, etc.

9. Build a larger online community by giving your visitors bonuses for participating on your message boards or chat rooms. Try free products, ads, etc.

10. Instead of starting an affiliate program, start a referral program. Give people discounts and free products for referring people to your site.

100 years is not a very long time considering the age of evolution of civilization.100 years is not very much time considering these giant companies making their fortune and promising you their never ending business empire in coming centuries. Do you think these companies will vanish in near 100 years?

In the past 100 years, however, the business world has practically been turned upside-down. The MOR vacations business has accordingly discovered new ways of advertising and new places to advertise. As a result, we are seeing rapid growth like never before.

It all happened with the invention of print and visual media. At the rate we are growing in the modern world, the distances in the world is shrinking rapidly. With increasing usage of internet and print media the new horizon of business as well as their advertisement is emerging.

It used to be in the past that it was quite easy for your average guy to operate a resort business with a few loyal clients who kept his business going by word of mouth. Word of mouth is now one of the most ineffective methods of advertisement in our global business community. With your MOR vacations business, advertising is everything. People on the Internet will decide to patronize your resort based solely on the advertising they see. To stay competitive in the businesses world, figuring out where to advertise your MOR vacations business is an absolute necessity.

Of course the visual media is the best medium for this. Since most of the people are watching TV many hours a day, the importance of TV can not be neglected. No doubt you have to pay hefty amount to the TV channel but it definitely and promptly enhance your business. Ones you are establish, your business is all up for years to come.

Another great way to advertise is through print media like newspapers and magazines. They remain popular favorites with readers and have the ability to reach millions of people. People are notorious for channel surfing when commercials hit, causing them to miss your ad completely. But an ad in print cannot be avoided. It also carries more weight and leaves a more lasting impression on the reader than a brief television ad.

These days many people use internet frequently. As the time is passing by the internet user people will increase rapidly. Like the newspaper too here the ad remains for many days and to the advantage here advertisement is very cheap and covers wide across the world. So your MOR Vacations business can go international within a short time span. Signboards are also effective but this will restrict your resort business to the places where you have kept those advertisement boards. MOR Vacations business can be advertised effectively through Radio as well. With each passing day the number of radio listeners as well as the channel number is increasing. Radio is a very strong medium and it too is very cheap to advertise your business. If your mobile service provider is lenient advertisement of resort business can be put through the SMS also. Conducting surveys about the products including some home based business is also a good idea to advertise. But it has a restricted coverage and is effective when you advertise your MOR Vacations business in posters, Newspapers and other mediums also in same time.

But you canat be a flash in the pan. People may be hooked by your catchy advertising, but if they realize that you canat back up the advertising with a quality product they will abandon you. The two critical parts are a good advertising campaign and a quality product or service at the core.

This the second part of my article entitled “Five Questions That Will Bring New Ideas For Your Business”. Do you want more ideas to benefit your business? If so, continue answering the next five questions.

The first five questions were: 1) In the next seven days what can I do that will fill in the blank 2) Regarding marketing strategies, which of them are being used successfully in your industry? 3) What would be five new ways to attain new customers? 4) How do I make it really easy for people to help me and who do I know that could really help my idea take off? 5) For only $10, how could I wow blank?

So without further ado, lets begin with Question six: How could I automate XYZ?

I asked Armand Morin one time, “Where do you get your ideas for all of your products?”

He laughed and said; “It’s easy. I’m lazy, so if something in my business is taking up too much time then I ask myself how could I automate it? Ninety percent of my ideas for products come from recognizing what is draining my time. I really just want to automate everything.”

This is a powerful question, that even the big internet marketers obviously ask themselves. How could you increase your productivity by automating XYZ?

Moving onto question number seven: How could XYZ be simplified?

Have you ever bought your own product and gone through the process your costumers would be doing? Is it a complicated process? So many times I’ve had to go through a horrible process just to buy a product I was interested in.

This happened to me recently actually. I was trying to purchase a server, a new dedicated server. The process the company was trying to make me go through just to purchase made me so frustrated that I ended up giving up and choosing a different company.

So they need to ask the question: How can they simplify the purchasing process for my customers?

You should really think about this question too. By doing so, you will spark a whole bunch of ideas about different processes you can use in your business.

Next question – number eight: Could a new product solve one of the problems experienced by my target market?

Alex Mandossian created a phenomenal piece of software, a phenomenal tool called the Ask Database. For those of you who have it, use it. Constantly ask people what products they’re having. Find out what problems they’re having and solve them.

A creative thinker is always on the hunt for problems because your future depends on solving problems. If you can solve problems for somebody else, you’re always going to be in demand.

Another place I want you to go – write this website down because it is extremely powerful when it comes to finding problems – www.Answer.Google.com.

When you go there, I want you to click on the category that is most applicable to you and your business, and find out what questions people are asking. Those questions are problems.

If you see a common question coming up, that’s a clear indication that many people are probably experiencing the same problem. That presents a need for a product to help solve that problem.

So constantly ask yourself the question: Are there problems my target market is experiencing and how could I solve them with a new product?

Question number nine: Alex Mandossian brought this question up at a recent Big Seminar – How can my current products or services be residualized?

This is the best senario, constantly getting paid every single month, or whatever time frame you lay out. You should be looking at how you can get paid more than once, over and over again. Instead of having to find new customers, you will be benefitting and leveraging your existing customers.

Make sure you ask yourself: How can my current products or services be residualized?

Final question, the last thing I am going to leave you with is; with the products and services I have now, how could I increase their value?

Thinking in the customers favor and frame of mind is really going to get a whole bunch of ideas popping into your head.

When you do that, you’re going to start to generate all kinds of great ideas that work and benefit the customer. And the more you benefit the customer, the more they’re going to come back to you, the more they’re going to spread the word, and the more revenue you’re going to be able to generate from your existing customer base.

That one question helped me get a 100% satisfaction from my very first seminar. Before anybody stepped in to that room, I asked myself: How can I increase the value of what I’m currently offering? And the people who came to that seminar got bonus after bonus after bonus. By the end, they were so wow’d with the experience of being at the Idea Incubator, that I had all of them coming up to me saying, “When is the next one? When is the next one? When is the next one?” And now they’re evangelists.

Heck, at the Big Seminar they were spreading the gospel, if you will, of what a great time they had and what great value they got at that Idea Incubator seminar.

By asking myself how could I increase the value of my current offering, I now have a group of individuals praising my event. This only happened because I asked myself that question and put forth the effort to do so.

When you do that, it just opens up a whole new opportunity area for you, your products, and your services.

That’s it!

I hope you got as much out of this information as I did.

When your stuck for an idea, may the light bulb go off!

10 Ways To Increase Your Traffic And Sales By Giving Away Software

1. Gain free advertising by submitting your software to freebie and freeware/shareware web sites. This will increase the number of visitors to your web site.

2. If you created the free software yourself, you will become known as an expert. This will gain people’s trust and they will buy your main product faster.

3. Offer your software as an extra free bonus to the people that buy one of your main products. People buy products quicker with free bonuses included.

4. Publish your free software on disk or CD-Rom then include it with your direct mail packages. This can increase the amount of orders you’ll receive.

5. Build your opt-in e-mail list fast by asking your visitors to give you their contact information before they can download your software.

6. People love to get free stuff. They will visit your web site to download the free software. Make sure the software is attractive to your target audience.

7. Tell people they can download your software at no-cost if they link to your web site. This strategy will multiply your advertising all over the internet.

8. You will gain valuable referrals from people that tell others about the free software you give away. Word of mouth advertising can be very powerful.

9. Increase your e-zine’s subscriber base by giving away software to people that subscribe to your e-zine. This’ll give them an incentive to subscribe.

10. Give away software to your current customers as a way of letting them know you appreciate their business. This’ll create loyalty and repeat sales.

1. Directory Linking

Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the director’s home page. This technique will get lots of people to link to your web site and give you free advertising.

2. Bonus Advertising

Do you have a product or service that doesn’t sell good? Offer it as a free bonus for someone else’s product or service. Get free advertising by placing your web site or business ad on the product or in the product package.

3. Autoresponder Trade

Trade autoresponder ads with other businesses. If both of you send out information with auto-responders just exchange a small classified ad to put at the bottom or top of each other’s autoresponder message.

4. Tip Line

Start a free tip line. Offer a free daily, weekly, or monthly tip recorded on your voice mail. The tips should be related to your business. Include your ad for your web site or business at the beginning or end of your message.

5. Content Swap

Exchange content with other web sites and ezines. You could trade articles, top ten lists, etc. Both parties could include a resource box at the end of the content.

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Image by Photo_Mind via Flickr

1. You could offer your visitors a discount on all the products you sell if they subscribe to your free e-zine.

2. You could offer your visitors a free ebook if they subscribe to your free e-zine.

3. You could offer your visitors a free subscription to your private web site if they subscribe to your free e-zine.

4. You could offer your visitors a free advertisement in your free e-zine if they subscribe.

5. You could offer your visitors a free tangible gift if they subscribe to your free e-zine.

6. You could offer a free automatic entry into your contest or sweepstakes if they subscribe to your free e-zine.

7. You could tell your visitors that you offer original content in your free e-zine.

8. You could tell your visitors to read a sample issue of your free e-zine on your web site.

9. You could offer your visitor’s free software if they subscribe to your free e-zine.

10. You could offer your visitors a free sign up to your affiliate program if they subscribe to your free e-zine.

11. You could offer your visitors a free web service, like free e-mail, if they subscribe to your free e-zine.c

12. You could publish some of your current e-zine subscriber’s testimonials on your web site.

13. You could publish any positive reviews you have received about your free e-zine on your web site.

14. You could tell your visitors what’s going to be published in your next e-zine issue.

15. You could tell your visitors that they have the right to republish your e-zines content on their own web site if they subscribe to your free e-zine

16. You could publish a list of well-known famous, or respected people that have subscribed to your free e-zine.

17. You could tell your visitors what a subscription to your free e-zine is worth in dollars.

18. You could tell your visitors all the major benefits of subscribing to your e-zine.

19. You could tell your visitors how many people have already subscribed to your e-zine.

20. You could tell your visitors that a subscription to your free e-zine is only available for a limited time.

Bulk email marketing is a method of reaching and communicating with current and potential customers. Over the last decade, bulk email marketing has become a big business. Various studies have reported that an average bulk email campaign yields a one to two percent response. One of the plus points of bulk email marketing is that it less expensive than traditional bulk postage mail. There are a few disadvantages to bulk email marketing.

For starters, to grasp the benefits of bulk email marketing one has to realize that it has many similarities to a TV commercial aired during prime time. Many viewers ordinarily turn the sounds of their Televisions low during commercial breaks. Others turn it off completely while still others leave the room. But because of the huge audience reached many a TV commercial ends up generating lots of sales and profits. One can easily enjoy the same benefits of TV commercials from their bulk email marketing.

If you are a marketing savvy guru, then you may feel comfortable writing your own email campaign. Email content in a bulk email internet marketing campaign is concise, to the point and easy to read. Content that is too lengthy runs the risk of losing the interest of your audience.

It is a good point to address the recipient by first name. And finally, the subject line should be short and to the point. Complaints about unsolicited emails from a large number of Internet users may result in blocking your account by the Internet service provider (ISP).

Since spammers do exist, there must be a market in spamming. If you believe this method will work for you, and that there are enough people out there not using spam blockers, then go ahead and try the unsolicited bulk email route. The response rate will be very, very slim, but it might be enough.

The most important aspect of any business is selling the product or service. Without sales, no business can exist for very long. All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself.

– eBay Listings –

[wordbay]copywriting [/wordbay]

Generally, the “ad writer” wants the prospect to do one of the following:

Visit the store to see and judge the product for himself, or immediately write a check and send for the merchandise being advertised.

Phone for an appointment to hear the full sales presentation, or write for futher information which amounts to the same thing.

The bottom line in any ad is quite simple:

To make the reader buy the product or service. Any ad that causes the reader to only pause in his thinking, to just admire the product, or to simply believe what is written about the product–is not doing it’s job completely.

The “ad writer” must know exactly what he wants his reader to do, and any ad that does not elicit the desired action is an absolute waste of time and money.

In order to elicit the desired action from the prospect, all ads are written according to a simple “master formula” which is:

1) Attract the ATTENTION of your prospect 2) INTEREST your prospect in the product 3) Cause your prospect to DESIRE the product 4) Demand ACTION from the prospect

Never forget the basic rule of advertising copywriting; If the ad is not read, it won’t stimulate any sales, if it is not seen, it cannot be read; and if it does not command or grab the attention of the reader, it will not be seen!

Most successful advertising copywriters know these fundamentals backwards and forwards. Whether you know them already or you’re just now being exposed to them, your knowledge and practice of these fundamentals will determine the extent of your success as an advertising copywriter.

CLASSIFIED ADS:

Classified ads are the ads from which all successful businesses are started. These small, relatively inexpensive ads, give the beginner an opportunity to advertise his product or service without losing his shirt if the ad doesn’t pull or the people don’t break his door down with demand for his product. Classified ads are written according to all the advertising rules. What is said in a classified ad is the same that is said in an larger, more elaborate type of ad, expecting in condensed form.

To start learning how to write good classified ads, clip ten classified ads from ten different mail order type publications–ads that you think are pretty good. Paste each of these ads onto a separate sheet of paper.

Analyze each of these ads; How has the writer attracted your attention–what about the ads keeps your interest–are you stimulated to want to know more about the product being advertised–and finally, what action must you take? Are all of these points covered in the ad? How strongly are you “turned on” by each of these ads?

Rate these ads on a scale form one to ten, with ten being the best according to the formula I’ve given you. Now, just for practice, without, clipping the ads, do the same thing with ten different ads from Sears, Wards, or The Penny’s catalog. In fact, every ad you see from now on, quickly analyze it, and rate it somewhere on your scale. If you’ll practice this exercise on a regular basis, you’ll soon be able to quickly recognize the “Power Points” of any ad you see, and know within your own mind whether an ad is good, bad, or otherwise, and what makes it so.

Practice for an hour each day, write the ads you’ve rated 8, 9, and 10 exactly as they have been written. This will give you the “feel” of the fundamentals and style necessary in writing classified ads.

Your next project will be to pick out what you consider to be the ten ‘worst’ ads you can find in the classified section. Clip these out and paste them onto a sheet of paper so you can work with them.

Read these ads over a couple of times, and then beside each of them, write a short comment why you think it is bad; Lost in the crowd, doesn’t attract attention–doesn’t hold the readers interest–nothing special to make the reader want to own the product–no demand for action.

You probably already know what is coming next, and that is right. Break out those pencils, erasers and scratch paper– and start rewriting these ads to include the missing elements. Each day for the next month, practice writing the ten best ads for an hour, just the way the were originally written. Pick out the ten worst ads, analyze those ads, and then practice rewriting those until they measure up to doing the job they were intended to do.

Once you’re satisfied that the ads you’ve rewritten are perfect, go back into each ad and cross out the words that can be eliminated without detracting from the ad. Classified ads are almost always “finalized” in the style of a telegram.

EXAMPLE; I’ll arrive at 2-o’clock tomorrow afternoon, the 15th. Meet me at Sardi’s. All my love, Jim.

EDITED FOR SENDING; Arrive at 2-pm-15th Sardi’s. Love, Jim.

CLASSIFIED AD; Save on your food bills! Reduced prices on every shelf in the store! Stock up now while supplies are complete! Come in today, Jerrys’ Family Supermarket!

EDITED FOR PUBLICATION; Save on Food! Everything bargain priced! Limited supplies! Hurry! Jerry’s Markets!

It takes dedicated and regular practice, but you can do it. Simply recognize and understand the basic formula–practice reading and writing the good ones–and rewriting the bad ones to make them better. Practice, and keep at ie, over and over, every day–until the formula, the idea, and the feel of this kind of ad writing becomes second nature to you. This is the ONLY WAY to gain expertise writing good classified ads.

DISPLAY ADVERTISEMENTS

A display or space ad differs from a classified ad because it has headline, layout, and because the style is not telegraphic. However, the fundamentals of writing the display ad or space are exactly the same as for a classified ad. The basic difference is that you have more room in which to emphasize the “master formula”.

Most successful copywriters rate the headline and/or the lead sentence of an ad as the most important part of the ad, in reality, you should do the same. After all, when your ad is surrounded by hundreds of other ads, and information or entertainment, what makes you thing anyone is going to see your particular ad?

The truth is, they’re not going to see your ad unless you can “grab” their attention and entice them to real all of what your have to say. Your headline, or lead sentence when no headline is used, has to make it MORE DIFFICULT for your prospect to ignore, or pass over, than to stop and read your ad. If you don’t capture the attention of your reader with your headline, anything beyond is useless effort and wasted money.

Successful advertising headlines–in classified ads, your first three to five words serve as your headline–are written as promises, either implied or direct. The former promises to show you how to save money, make money, or attain a desired goal. The latter is a warning against something undesireable.

Example OF A PROMISE; Are You Ready To Become A Millionaire–In Just 18 Months?

EXAMPLE OF A WARNING; Do You Make These Mistakes In English?

In both examples. I have posed a question as the headline. Headlines that ask a question seem to attract the reader’s attention almost as surely as a moth is drawn to a flame. Once he has seen the question, he just can’t seem to keep himself from reading the rest of the ad to find out the answer. The best headline questions are those that challenge the reader; that involve his self esteem, and do not allow him to dismiss you question with a simple yes or no.

You’ll be the envy of your friends is another kind of “reader appeal” to incorporate into your headline whenever appropriate. The appeal has to do with basic psychology; everyone wants to be well thought of and consequently, will read into the body of your ad and find out how he can gain the respect and accolades of his friends.

Where ever and whenever possible, use colloquialisms or words that are usually found in advertisements. The idea is to shock or shake the reade out of his reverie and cause him to take notice of your ad. Most of the headlines you see today in and day out, have a certain sameness with just the words rearranged. The reader may see these headlines with his eyes, but his brain fails to focus on any of them because there is nothing different or out of the ordinary to arrest his attention.

Example OF COLLOQUIALISM; Are You Developing A POT BELLY?

Another attention–grabber kind of headline is the comparative price headline; Three For only $3, Regularly $3 Each! Still another of the “tried and proven” kind of headlines is the specific question; Do You Suffer From These Symptoms. And of course, if you offer a strong guarantee, you should say so in your headline; Your Money Refunded, If You Don’t Make $100,000 Your First Year.

How To headlines have a very strong basic appeal, but in some instances, they are better used as book titles than advertising headlines. Who else wants in on the finer things–which your product or service presumably offers–is another approach with a strong reader appeal. The psychology here being the need of everyone to belong to a group–complete with status and prestige motivations.

Whenever, and as often as you can possibly work it in, you should use the word “you” in your headline, and throughout your copy. After all, your ad should be directed to “one” person, and the person reading your ad wants to feel that you’re talking to him personally, not everyone who lives on his street.

Personalize, and be specific! You can throw the teachings of your English teachers out the window, and the rules of “third person, singular” or whatever else tends to inhibit your writing. Whenever you sit down to write advertising copy intended to pull the orders–sell the product–you should picture yourself in a one-on-one situation and “talk” to your reader just as if you are sitting across from him at your dining room table. Say what you mean, and sell HIM on the product your offering. Be specific and ask him if these are the things that bother him–are these the things he wants–and he is the one you want to buy the product…

The layout you devise for your ad, or the frame you build around it, should also command attention. either make it so spectacular that it stands out like a lobster at a chili dinner, or so uncommonly simple that it catches the reader’s eye because of its very simplicity. It’s also important that you don’t get cute with a lot of unrelated graphics and artwork. Your ad should convey the feeling of excitement and movement, but should not tire the eyes or disrupt the flow the message you are trying to present.

Any graphics or artwork you use should be relevant to your product, its use and/ or the copy you’ve written about it. Graphics should not be used as artistic touches, or to create an atmosphere. Any illustrates with your ad should compliment the selling of your product, and prove or substantiate specific points in your copy.

Once you have your reader’s attention, the only way you’re going to keep it, is by quickly and emphatically telling him what your product will do for him.

Your potential buyer doesn’t care in the least how long it’s taken you to produce the product, how long you have been in business, nor how many years you have spent learning your craft. He wants to know specifically how he’s going to benefit from the purchase of your product.

Generally, his wants will fall into one of the following categories: Better health, more comfort, more money, more leisure time, more popularity, greater beauty, success and/or security.

Even though you have your reader’s attention, you must follow through with an ennumeration of the benefits he can gain. In essence, you must reiterate the advantages, comfort and happiness he will enjoy–as you have implied in your headline.

Mentally picture your prospect–determine his wants and emotional needs–put yourself in his shoes, and ask yourself: If I were reading this ad, what are the things that would appeal to me? write your copy to appeal to your reader’s wants and emotional needs/ego cravings.

Remember, it’s not the “safety features” that have sold cars for the past 50 years–nor has it been the need of transportation–it has been, and almost certainly always will be the advertising writer’s recognition of the people’s wants and emotional needs/ego cravings. Visualize your prospect, recognize what he wants: and satisfy them. Writing good advertising copy is nothing more or less than knowing “who” your buyers are; recognizing what he wants; and telling him how your product will fulfill each of those wants. Remember this because it’s one of the “vitally important” keys to writing advertising copy that does the job you intend for it to do.

The “desire” portion of your ad is where you present the facts of your product; create and justify your prospect’s conviction, and cause him to demand “a piece of the action” for himself.

It’s vitally necessary that you present “proven facts” about your product because survey results show that at least 80% of the people reading your ad–especially those reading it for the first time–will tend to question its authenticity.

So, the more facts you can present in the ad, the more credible your offer. As you write this part of your ad, always remember that the more facts about the product you present, the more product you’ll sell. People want facts as reason, and/or excuses for buying a product–to justify to themselves and others, that they haven’t been “taken” by a slick copywriter.

It’s like the girl who wants to marry the guy her father calls a “no good bum”. Her heart–her emotions–tell her yes, but she needs facts to nullify the seed od doubt lingering in her mind–to rationalize her decision to go on with the wedding. In other words, the “desire” portion of your ad has to build belief and credibility in mind of your prospect. It has to assure him of his good judgement in the final decision to buy- furnish evidence of the benefits you’ve promised–and afford him a “safety net” in case anyone should question his decision to buy.

People tend to believe the things that appeal to their individual desires, fears and other emotions. Once you’ve established a belief in this manner, logic and reasoning are used to support it. People believe what they “want to believe. Your reader “wants” to believe your ad if he has read through this far–it’s up to you to support his initial desire.

Study your product and everything about it–visualize the wants of your prospective buyers–dig up the facts, and you’ll almost always find plenty of facts to support the buyer’s reason for buying.

Here is where you use the results of tests conducted, growing sales figures to prove increasing popularity, and “user” testimonials or endorsements. It’s also important that you present these facts-test results, sales figures and/or testimonials-from the consumer point of view, and not that of the manufacturer.

Before you end this portion of your ad and get into you demand for action, summarize everything you’ve presented thus far. Draw a mental picture for your potential buyer. Let him image owningthe product. Induce him to visualize all the benefits you’ve promised. Give him the keys to seeing himself richer, enjoying luxury, having time to do whatever he’d like to do, and with all of his dreams fulfilled.

This can be handled in one or two sentences, or spelled out in a paragraph or more, but it’s the absolute ingredient you must include prior to closing the sale. Study all the sales presentations you’ve ever heard-look at every winning ad-this is the element included in all of them that actually makes the sale for you. remember it, use it, and don’t try to sell anything without it.

As Victor Schwab puts so succinctly in his best selling book, How To Write a Good Advertisement: Every one of the fundamentals in the “master formula” is necessary. Those people who are “easy” to sell may perhaps be sold even if some of these factors are left out, but it’s wiser to plan advertisement so that it will have a powerful impact upon those who are the “hardest” to sell. For, unlike face-to-face selling, we cannot in printed advertising come to a “trail close” in our sales talk-in order to see if those who are easier to sell will welcome the dotted line without further persuasion. We must assume that we are talking to the hardest ones-and that the more thoroughly our copy sells both the hard and the easy, the better chance we have against the competition for the consumer’s dollar-and also the less dependent we will be upon the usual completely ineffective follow-through on our advertising effort which later takes place at the sales counter itself.

ASK FOR ACTION! DEMAND THE MONEY!

Lots of ads are beautiful, almost perfectly written, and quite convincing-yet they fail to ask for or demand action from the reader. If you want the reader to have your product, then tell him so and demand that he send his money now. Unless you enjoy entertaining your prospects with your beautiful writing skills, always demand that he complete the sale now, by taking action now-by calling a telephone number and ordering, or by writing his check and rushing it to the post office.

Once you’ve got him on the hook, land him! Don’t let him get away!

Probably, one of the most common and best methods of moving the reader to act now, is written in some of the following:

All of this can be yours! You can start enjoying this new way of life immediately, simply by sending a check for $xx! don’t put it off, then later wish you had gotten in on the ground floor! Make out that check now, and be IN on the ground floor! Act now, and as an “early bird” buyer, we’ll include a big bonus package-absolutely free, simply for acting immediately! You win all the way! We take all the risk! If you’re not satisfied simply return the product and we’ll quickly refund your money! Do it now! Get that check on its way to us today, and receive the big bonus package! After next week, we won’t be able to include the bonus as a part of this fantastic deal, so act now! The sooner you act, the more you win!

Offering a reward of some kind will almost always stimulate the prospect to take action. However, in mentioning the reward or bonus, be very careful that you don’t end up receiving primarily requests for the bonus with mountains of request for refunds on the product to follow. The bonus should be mentioned only casually if you’re asking for product orders; and with lots of fanfare only when you’re seeking inquiries.

Too often the copywriter, in his enthusiasm to pull in a record number of responses, confuse the reader by “forgetting about the product” and devoting his entire space allotted for the “demand for action” to sending for the bonus. Any reward offered should be closely related to the product, and a bonus offered only for immediate action on the part of the potential buyer.

Specify a time limit. Tell your prospect that he must act within a certain time limit or lose out on the bonus, face probably higher prices, or even the withdraw of your offer. This is always a good hook to get action.

Any kind of guarantee you offer always helps to produce action from the prospect. And the more liberal you can make your guarantee, the more product orders you’ll receive. Be sure you state the guarantee clearly and simply. Make it so easy to understand that even a child would not misinterpret what you’re saying.

The action you want your prospect to take should be easy-clearly stated-and devoid of any complicated procedural steps on his part, or numerous directions for him to follow.

Picture your prospect, very comfortable in his favorite easy chair, idly flipping thru a magazine while “half watching” tv. He notices your ad, reads thru it, and he is sold on your product. Now what does he do?

Remember, he is very comfortable-you’ve “grabbed” his attention, sparked his interest, painted a picture of him enjoying a new kind of satisfaction, and he is ready to buy…

Anything and everything you ask or cause him to do is going to disrupt this aura of comfort and contentment. Whatever he must do had better be simple, quick and easy!

Tell him without any ifs, ands or buts, what to do-fill out the coupon, include your check for the full amount, and send it in to us today! Make it as easy for him as you possibly can-simple and direct. And by all means, make sure your address is on the order form he is supposed to complete and mail in to you-your name and address on the order form, as well as just above it. People sometimes fill out the coupon, tear it off, seal it in an envelope and don’t know where to send it. The easier you make it for him to respond, the more responses you’ll get!

There you have it, a complete short course on how to write ads that will pull more orders for you-sell more of your product for you. It’s important to learn “why” ads are written as they are-to understand and use, the “master formula” in your own ad writing endeavors.

By conscientiously studying good advertising copy, and practice in writing ads of your own, now that you have the knowledge and understand what makes advertising copy work, you should be able to quickly develop your copywriting abilities to produce order pulling ads for your own products. Even so, and once you do become proficient in writing ads for your own products, you must never stop “noticing” how ads are written, designed and put together by other people. To stop learning would be comparable to shutting yourself off from the rest of the world.

The best ad writers are people with the world in which they live. Everytime they see a good ad, they clip it out and save it. Regularly, they pull out these files of good ads and study them, always analyzing what makes them good, and why they work. there is no school in the country that can give you the same kind of education and expertise so necessary in the field of ad writing. You must keep yourself up-to-date, aware of, and in-the-know about the other guy-his innovations, style changes, and the methods he is using to sell his product. On-the-job training-study and practice-that’s what it takes- and if you’ve got that burning ambition to succeed, you can do it too!

QUESTIONS & ANSWERS

1) WHAT IS THE MOST PROFITABLE WAY TO USE CLASSIFIEDS… Classifieds are best used to build your mailing list of qualified prospects. Use classifieds to offer a free catalog, booklet or report relative to your product line.

2) WHAT CAN YOU SELL “DIRECTLY” FROM CLASSIFIEDS… Generally, anything and everything, so long as it doesn’t cost more than five dollars which is about the most people will pay in response to an offer in the classifieds. These types of ads are great for pulling inquires such as: Write for further information; Send $3, get two for the price of one; Dealers wanted, send for product info and a real money making kit!

3) WHAT ARE THE BEST MONTHS OF THE YEAR TO ADVERTISE…

All twelve months of the year! Responses to your ads during some months will be slower in accumulating, but by keying your ads according to the month they appear, and a careful tabulation of your returns from each keyed ad, you’ll see that steady year round advertising will continue to pull orders for you, regardless of the month it’s published. I’ve personally received inquires and orders from ads placed as long as 2 years previous to the date of the response!

4) ARE MAIL ORDER PUBLICATIONS GOOD ADVERTISING BUYS… The least effective are the ad sheets. most of the ads in these publications are “exchange ads”, meaning that the publisher of ad sheet “A” runs the ads of publisher “B” without charge, because publisher “B” is running the ads of publisher “A” without charge. The “claimed” circulation figures of these publications are almost always based on “wishes, hopes and wants” while the “true” circulation goes out to similar small, part time mail order dealers. Very poor medium for investing advertising dollars because everyone receiving a copy is a “seller” and nobody is buying. When an ad sheet is received by someone not involved in mail order, it’s usually given a cursory glance and then discarded as “junk mail”.

Tabloid newspaper are slightly better than the ad sheets, but not by much! The important difference with the tabloids is in the “helpful information” articles they try to carry for the mail order beginner. A “fair media” recruiting dealers or independent sales reps for mail order products, and for renting mailing lists, but still circulated among “sellers” with very few buyers. Besides that, the life of a mail order tab sheet is about the same as a daily newspaper.

With mail order magazines, it depends on the quality of the publication and its business concepts. Some mail order magazines are nothing more than expanded ad sheets, while others–such as BOOK BUSINESS MART- strive to help the opportunity seekers with an on going advice and tips he can use in the development and growth of his own wealth building projects. BOOK BUSINESS MART is not just the fastest growing publication on the mail order scene today; it’s also the first publication in more than 20 years to offer real help anyone can use in achieving his own version of the “American Dream” of building one’s own business from a “shoestring beginning” into a multi-million dollar empire!

5) HOW CAN I DECIDE WHERE TO ADVERTISE MY PRODUCT… First of all, you have to determine who your prospective buyers are. Then do a little bit of market research. Talk to your friends, neighbors and people at random who might fit this profile. Ask them if they would be interested in a product such as yours, and then ask them which publications they read. Next, go to your public library for a listing of the publications of this type from the Standard Rate & Data Service catalogs.

Make a list of the addresses, circulation figures, reader demographics and advertising and decide which is the true costs of your advertising and decide which is the better buy, divide the total audited circulation figure into the cost for a one inch ad; $10 per inch with a publication showing 10,000 circulation would be 10,000 into $10 or 10 cents per thousands. Looking at the advertising rates for BOOK BUSINESS MART, you would tale 42,500 into $15 for and advertising rate of less then THREE TENTHS OF ONE CENT PER THOUSAND. Obviously, your best buy in this case would be BOOK BUSINESS MART because of the lowest price per thousand.

Write and ask for a sample copies of the magazines you’ve tentatively chosen to place your advertising in. Look over their advertising-be sure that they don’t or won’t put your ad in the “gutter” which is the inside column next to the binding. How many other mail order type ads are they carrying-you want to go with a publication that is busy, not one that has only a few ads. The more ads in the publication, the better response the advertisers are getting, or else they wouldn’t be investing their money in the publication.

To “properly” test your ad, you should let it run thru at least three consecutive issues of any publication. If your responses are small, try a different publication. Then, if your responses are still small, look at your ad and think about rewriting it for greater appeal, and pulling power. In a great many instances, it’s the ad not the publication’s pulling power that is at fault!

I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.

Now that I am in business, I have written some of my own ad copies. Some of them have worked, some of them have bombed. The key is to keep changing and testing your ad copy, don’t just write one and then stop. I don’t have a college degree in copywriting, but I know to learn from the mistakes and never give up.

Below I’ve made a list of 42 deadly ad copy sins that I’ve made over the years and that you can learn from:

-no compelling headline

-no believable testimonials

-no sub headlines

-no attractive benefits

-no features

-no strong guarantees

-no asking or answering questions

-no proof of benefits offered

-no contact information for questions

-no endorsements

-no conversational writing

-too long of sentences

-no deadline to order

-no free trials

-spelling mistakes

-grammar mistakes

-too light of text

-too dark of background

-ad copy doesn’t blend together

-no breaks in ad copy

-no bullets

-ad copy in all CAPS

-few ordering options

-no visual aids

-no comparison to competition

-no reminding of benefits or deadlines

-no information about your business

Please enter a paragraph

-no appealing phrases

-too large of text

-too small of text

-no emotional appeal

-too large of paragraphs

-no story telling

-no underlining or bolding of keywords

-too short of ad copy

-too long of ad copy

-no facts or case studies

-hard to understand jargon

-no free bonuses

-too low of price

-too high of price

Don’t get me wrong, not all 42 of my ad copy sins will apply to each and every ad you write. It is just a list you can use in the future. If you currently have an ad copy, compare it to the list right now. Your ad copy could make or break your sales.

Your website needs a steady flow of fresh visitors in order to survive. If not, your business will not generate sales. This article will expose some of my favorite strategies that can boost traffic to your online business

My favorite method has got be article marketing. This is the one strategy that does not cost a lot of money and can reap huge benefits. Initially, writing articles may seem somewhat difficult. But as you continue submitting articles, the process will get easier.

Submitting articles will help establish your credibility as an expert in your field. Readers will begin to see you as an authority and trust your advice and even act upon your recommendations.

You can also gain many SEO benefits since your articles will have links back to your website. This will increase your link popularity, which is a major factor in determining your rankings in the search engines.

After you send out your articles, you should see a spike in traffic to your site. You can expect to receive a significant influx of visitors during the first ten days or so. The good news is that the people who visit your website are more receptive to what you are offering.

Adding a tell a friend html script is a powerful way to generate free traffic to any website. From the inception of the world wide web, internet marketers have used this technique to create a viral effect of endless traffic. You can do the same! There are many companies that provide this service at reasonable prices.

Many online business owners fail to use forums to their advantage. Making posts in forums is a free but effective technique that can generate a tons of quality traffic. You can sign up for these forums in a matter of minutes, and start posting comments. At the end of each comment, you can include your signature, which will include a link back to your website. This will also give some good link juice and improve your rankings in the search results.

Networking with others who are part of your industry is another great benefit of forum posting. You could make a joint venture with another business owner. For example, many people end up cross promoting.

You can also get some good traffic from various social book marking websites. Over time you will notice a lot more of these sites as more people use some to book mark their favorite websites.

You do not limit yourself to one or two marketing methods. This is one the biggest mistakes newbies make. Instead, you should diversity your efforts.

1. Tell your prospects that you offer free delivery. This may cost a little money, but, you will gain the extra customers to make up for it.

2. Tell your prospects that you offer a lower price. If you can’t afford to offer a lower price you could always hold the occasional discount sale.

3. Tell your prospects that your product achieves results faster. People are becoming more and more impatient and want results fast.

4. Tell your prospects you’ve been in business for a longer period of time. People think if you’ve been in business longer you have more credibility.

5. Tell your prospects that your product tastes, smells sounds, looks, or feels better. When you target the senses you’re triggering human appeal.

6. Tell your prospects your product is compact or light. People may want to take the product on a trip or don’t have much room where they live.

7. Tell your prospects that your product lasts longer. People don’t like to spend more money purchasing replacement products all the time.

8. Tell your prospects that your product is easy to use. People don’t want to buy a product that they have to read a 100 page instruction manual.

9. Tell your prospects that your product has better safety features. People want to feel safe when they use your products.

10. Tell your prospects that you stand behind all your products. People want to know that you back- up any claims you make about your product. —-

Tell your readers what they are probably thinking, feeling or doing as they read your ad copy. This strategy will usually trigger their own subconscious mind to bring out these feelings or actions.

You can add these sentences into any ad copy. You may have to change one or two words so it relates more to the product or service you’re selling.

1. As you keep reading this ad copy, you are feeling more and more compelled to experience all the benefits of our product.

2. The more you understand just how valuable our product could be to your life, the less you think about delaying this important purchase.

3. After you read this short ad you will feel like your problems are almost completely solved, all you will have to do is order.

4. As you’re skimming through this, you’re beginning to think you have nothing to lose and everything to gain by trying out our product.

5. As you’re scanning over this ad copy, you are beginning to imagine using our product and enjoying all the benefits it brings.

6. The more you keep reading our ad the more you feel it would be a waste to let this opportunity slip by.

7. The more you review our ad the more you begin to find yourself getting very excited about our product and starting to feel the urge to buy now.

8. You don’t know it yet but, at the conclusion of this ad, you will feel driven to order and experience all the benefits of our product.

9. You don’t realize it yet but, in a few short minutes you’ll realize that you can’t put off this vital purchase and then you’ll be yanking out your credit card.

10. As every word you read travels from this ad to your brain, you start to understand just how much our product could benefit your life. —-

The red-hot trend in Internet marketing, Google Adwords has made a big impression on pay per click advertising. The lure of placing an ad and sitting back while the search engine works for you is irresistible to a large number of advertisers.

At first sight the partnership of search engine and advertiser looks ideal. The advertiser will generate an ad and rely on the search engine to do the rest of the work. The search engine in turn will get leads for the advertiser through keywords. When a person types in a keyword into the search bar, the advertiser’s ad will be seen when search results come up.

But do not be fooled! Pay per click is not quite that easy. This is because a certain amount of keyword research needs to be done. You cannot get away with plain tracking of the ad. Many popular keywords bring up a vast array of pages in one search result. On average the searchers will not look through more than the first 5-10 pages. This means Your ad must be shown in the first 5-10 pages range.

The only trouble with this is the fact that you will need to bid high to get a good position. Old fashioned ways of advertising were governed by paying for the duration of the ad as opposed to paying for exposure. This method of advertising often cost quite a bit.

The idea of pay per click advertising then emerged. The advertiser paid for the amount of times viewers clicked on their ad. With good click through advertisers saw greater profits from their ad. The next thing to do was to establish a good position in the search engine for your ad. To achieve this the advertisers bid against each other, with the highest bidder getting the best position.

You need to be careful with pay per click advertising. This is because costs can soar and before you know it you are out of a lot of money. This is because ads that are in good positions will generate a lot of traffic, which does not always convert to sales. This will turn out to be very costly.

Pay per click advertising is full of pitfalls, especially for the new marketer. It is not the smooth ride that the ads proclaim. The good news is that there are many other resources to help you and other methods of marketing for those who want to look.

So consider your options and do not rely on one method of marketing. Remember the more methods you use the better chances you have of making a profitable business.

A focus group is a group of employees or current customers that discuss and brainstorm new ways to improve different parts of your business.

1. They can give you new ideas on how to advertise and market your product or service to your targeted audience.

2. They can give you ideas that could help improve your current product or service. For example, you could make it smaller, faster, heavier, etc.

3. They can give you ideas for new products or services to develop and sell. For example, a new gift wrapping service for your products.

4. They can help you solve lingering problems with your business. For example, you could give your employees incentives to solve slow production

5. They can give you new ideas on how to cut costs and save money. For example, you could recycle damaged or old products instead of trashing them.

6. They can find new ways to improve your current customer service policy. For example, hire extra operators so you don’t have to put anyone on hold.

7. They can give you new ideas on how to get the most and best out of your employees in the less amount of time.

8. They can give you news ideas for upsell, back end and add-on products to sell. For example, you could upsell a video when selling your books.

9. They can help you find new ways to stay ahead of your competition. For example, you could give your customers free shipping.

10. They can give ideas for raising your employees morale. For example, you could hold a party, give them a holiday bonus, give them a free day, etc. —-