Archive for December, 2008

by Marc Foster

The content of your site tells a whole lot about your website. They will basically describe what your site is about and also tell people what your site has to offer. Articles and website content makes a whole lot of difference in your site because they can catch the attention of your website visitors and keep them in there. With good website content you get the benefit of clearly depicting what it is you want to share with people. Also, good content and articles can lead people to your site. With more traffic, you get to earn more from your site making it profitable. A sites success, be it for profit or not, is the number of the flow of traffic in your site.

So how does good and high content of the articles make traffic? Well, many search engines are based on keyword and keyword phrases for a site to place on your hit list. If the substance contains a number of keywords and keyword phrases can be chosen to is part of the sites listed in the top search results pages.

But before you think of just plastering your site with all the keywords and keyword phrases it could hold, search engines also filter out that abuse. You must have good well written articles that incorporate the keywords and keyword phrases properly in their content and articles. There are many of those who cannot afford the time to write their own website contents and articles. While writing content and articles specifically designed for the internet may take some getting used to and some researching and learning, there are many writers that can be found all over the world who could do it for you.

Many of us do not have the time to learn web content writing and article writing designed for the internet. There are writers who have great experience in doing this and charge only a minimal fee for such work. Writers like this can be regarded as experts in this style of writing and can greatly help your website to get that coveted spot in the search engine rankings.

Other than getting your site in the web results page of search engines, they can also provide your site with meaningful articles and content that can impress your website visitors and entice others to view your site. Every website could use the extra traffic website visitors could invite. Then there are those who need papers to be done either for their school or office work. Top writers around the world are very knowledgeable and do extreme researching to get a job done right. They are also very adept in many writing styles that are needed to best suit the client’s need.

Many writers from around the world charge a minimal cost, depending on the type of writing job requirements and the number of words needed in the content. Usually, two hundred fifty articles written would cost 4 to $ 8, depending on experience and the ability of writers. This is a small price to pay for having a rich content, or for a site well researched and written. There are also many sites that can offer those services with their team of trained and experienced writers. They provide many services writing to cover the needs of the writing. A writer can be based anywhere in the world and are guaranteed to provide good content and articles. Each are doubly checked, edited and read so that you will get back your money.

Finding a good writer or a site that offers these kinds of services is simply done by searching for them in search engines. Type down your keyword or keyword phrase (e.g. Content Writers, Article Writers) and you will see a long list of sites that offer these services. The top sites would probably be the best since they have done a good job of keeping their content at a high quality to get them high rankings. But you may also want to shop around and read some of their sample work to get an idea of how much it will cost you.

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by Brent Sweet

I have two very simple answers to the above question. First off if you are going to start a new business, and you have not registered a domain name, then I would suggest you register a domain name that has your keywords in it. I would recommend separating multiple keywords with hyphens. The reason that it is a good idea is because when people link to you in a natural manner, they may put your domain as the anchor text. If you have the keywords in your domain, then your anchor text will be guaranteed to be your keywords.

I like to use Hotels.com as my example. This site ranks in the first position for the word hotels. May I add that the word Hotels is one of the most competitive, highly searched terms on the Internet. The reason they rank this high is because most people link to them with hotels.com as the anchor text. This guarantees them that their anchor text on links contains the word hotels. By registering a domain with your keywords in it, this guarantees the anchor text in all links to your site has the keywords in it that you desire.

Google gives no preference to sites with the keywords in their domain. What I mean is, just because you have the keywords in your domain, does not make Google or any other search engine think your site is more relevant. That’s where content and links serve a purpose. Just because you don’t have the keywords in your domain does not mean you can’t rank well for keywords. It only means that when people naturally link to you, they may not have the anchor text you want. The link is still valuable.

Case and point is my newest site http://www.article-submission-express.com. I have went out and built my links with the anchor text article submissions. At the point of writing this article, about 17 days after putting the site online, I rank on page 11 for article submissions as the keyword. Article submission, however, which is my domain name is not ranking my site anywhere on Google. I only focus on one keyword at a time, even though my guru friends state that we should try to rank for many small keywords at a time. I like to think of search engines as humans and their patents prove that is what they are mimicking. Humans can only focus on one thing at a time. I feel that the concentration of my focus to particular keywords will allow me to not only get rankings for several keywords over time, but allow me to monitor the results and make sure that efforts towards other rankings don’t damage my current rankings.

So to conclude my article, if you already registered your domain, that is fantastic. Leave that domain exactly as is. Do not go out and get another domain because your domain doesn’t have keywords in it. If you do this you could even get your site penalized if Google sees the same content on the two domains. They have duplicate content filters, which is why my article submission methods are so effective. Just stick to that domain and do things like article submission to a bunch of directories with your keywords in the anchor text. These are all one way links that will only help you, and you set the anchor text.

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by Lara Crevena

Since the early 90’s, the Internet has become known as a medium for advertising. It was also preferred by consumers and businessmen and shopping in business relationships. Unlike other media, such as television, radio and print media advertising solutions on the Internet with its low cost has been widely used.

Due to the considerable growth in numbers of Internet users and because of the internet advertising low-cost solutions, it has more multimedia capabilities. It can capture text, images, video and audio. Advertisers can produce logos, banners in motion, 3D animation and images. With these in hand, advertisers mix these forms to produce successful and low cost solutions advertising on the Internet.

Not only does an affordable internet advertising solution serve as a communication station, it also assists in an effortless system for transaction and distribution. This is the only medium that could help people do business within a short period of time.

With one click, and save you money internet advertising solution, customers can get all the information they need by visiting a Web site. The businessman can get the services they need. The company is happy to do business with their customers. Customers are happy doing business in the comfort of their homes.

Unlike meeting in person, wherein time and money could be wasted, the low cost internet advertising solutions benefits the company in which the services and products are receiving sales. Plus, it also benefits the consumers who receive comfort and satisfaction guaranteed.

Inexpensive solutions advertising on the Internet are able to lead other advertising media, as they were designed to be interactive. When a consumer reads and clicks on a Web advertisement, it is easier and more convenient to meet or talk with e-mail and business reply cards. Unlike other advertising, the low cost solutions internet advertising their ability to respond to feed their backs in real time allows companies to respond, resolve complaints and respond to requests.

From advertising on the Internet to provide solutions at a low cost and efficient way to attract target customers of high quality. The low cost of internet advertising solution also provides website publishers with a prospect to generate advertising revenues from their placing on the market of stocks of unsold goods.

Conventional advertising can never be replaced. However, due to changing technology, people prefer their services online. With advertising low-cost Internet solutions today, consumers, businesses, advertisers and even the common people’s lives have been a joy it deserves.

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by Richard Lee

Traditionally the marketing mix is co-ordinated so efficient product, price, promotion and place strategies are developed for products purchased over the counter. The internet is changing the way we sell our products and services. That’s a fact. Consumers now use the internet to research and purchase products/services online. Organization now needs online strategies to attract and retain customers. The e-marketing mix considers the elements of presenting the marketing mix online.

Online, this immediate tangibility disappears. But, is that a disadvantage? E-commerce sales are increasing at extremely high rates. Why? What does buying products online offer over one to one sales? Firstly there are clear online facts about the product you are purchasing. The buyer knows immediately about product features, the facts, not sales persons assumptions. Electrical store offers clear information on products and their specification, consumers know what they get if not there is a customer service number where they can find out more. The buying process is also customized for returning visitors, making repeat purchases easier. Organizations can also offer immediately ancillary products along with the main purchase. As mentioned in marketing mix section, pricing is always difficult to do and must take into account many considerations.

Traditionally pricing was about finding about your costs, discovering how much consumers are willing to pay, taking account competition pricing then setting your price. The internet has made pricing very competitive. Many costs i.e. store costs, staff cost have disappeared for complete online stores, placing price pressures on traditional retailers. The internet gives consumers the power to shop around for the best deal at a click of a button. Such easy access to information helps to maintain prices within the online world.

E-pricing can also easily reward loyal customers. Technology allows repeat visitors to be tracked, easily allowing loyalty incentives to be targeted towards them. Payment is also easy online credit cards use allows for easy payments. One of the biggest changes to the marketing mix is online purchasing. Consumers can purchase direct from manufacturers cutting out retailers totally. The challenge for online retailers is to insure that the product is delivered to the consumer within a reasonable time. Location is important within our place strategy.

Online location can refer to where links are placed on other websites. Promoting products and service online is concerned with a number of issues. Having a recognizable domain name is first stage towards e-promotion. Most organizations today have some form of webpage used in most if not all advertisements. Placing banner advertisements on other web pages is a common form of e-promotion. Banner ads must be placed where potential customers browse. Web public relations are another approach to promoting online. News worthy stories based on product or service launches can be placed on the company’s webpage, or WPR articles sent to review sites for consumers to read. Hopefully this form of online promotion will pull the consumer in. Direct email is a popular and common form of e-promotions, although slowly becoming the most hated my many consumers. Organizations can send e-leaflets to hundreds and thousands of respondents, hoping a small percentage will reply.

To summaries e-promotion includes: Banner promotion, Web public relations (WPR), E-leaflets and having a domain name. The e-marketing mix must work together and support each other if the company is to have a successful online marketing strategy.

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by Gary Pearson

If you look around you can see direct marketing for any and all companies around. They could be in your area or across the globe. Direct marketing could be for products or services and if you look through your mail you are sure to find more than one.

Direct marketing has its advantages and can help your business grow, and here is how it can do just that. With direct marketing you can target directly to a certain type of individual or customer that could benefit from your business. You can also personalize it to a specific customer through direct mail.

When you launch a direct mail campaign you are able to gauge just how effective it is as those who receive your message will come straight to you. By collecting information on your clients through mail campaigns you can more effectively target them the next time.

Direct marketing has its disadvantages, as well and this can ultimately hurt your business and not bring more customers. The cost can be a great disadvantage. Having any type of marketing device can be costly. If your marketing is of poor quality it will hurt your business as well. Your messages need to be clear, unique, and useful.

Any direct marketing you decide to undertake must be well thought out and properly executed to ensure maximum impact on your future customers. It is better to spend more now to have a great first campaign then to have to spend even more later to clean up the mess left behind from a cheap, poorly done direct marketing campaign.

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by Brent Sweet

All you have to do is have an idea about what you are doing and you can make money from marketing with articles. I think any expert would agree that article marketing is the best form of marketing on the internet right now. It is free and it has a huge impact on search engine results. I use it to promote my websites all the time. I get results in the search engines from publishing articles and then move up. I think article marketing is a valuable use of your time. If you have some extra time, I would spend it writing and publishing an article.

You can get eBooks all over the internet to help you get started in article marketing. Some eBooks train you to write persuasive articles, while others teach you to use my methods. I let my website do the selling, but I use articles to help promote my website, especially to move it up in the results in the search engines. My articles are just informative pieces that people may want to use for content on their websites.

The best way to get free traffic is from the search engines. Though I agree with most that article marketing will provide some free traffic, it is not the best way to do it. Article marketing, however, will increase search engine rankings which does help with free traffic. I would say that to get up in the search results for your website, article marketing is the way to go. If you are simply just trying to promote affiliate links through article marketing though, I think you are wasting your time.

I have been really rewarded doing article marketing. I recommend it to anybody willing to give it the effort to get results. One thing is sure you can write one article and expect it to deliver. I write several articles every day. Sometimes I feel like I work for a magazine. The neat thing is that I do see results of my effort though, and I see them faster than any other form of marketing. The key, write as many unique articles as you can, and submit them with efficient submission services. Be an expert in your field, and live with passion.

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by Gregor Bohlen

Although WordPress Goldmine contains 110 pages, each single one proves to hold a wealth of information that makes it great value for money. This book is ideal for those who are just starting out in affiliate marketing or have been an internet marketer for a while, because they will find information, advice and tips which can help to increase their online income within the pages of it. So if you are only intending to buy one e-book this year then I recommend that you go out and buy a copy of this one.

It is not often that an e-book is published on a certain subject, which clearly shows just how useless others already available are. With the publication of WordPress Goldmine this is just what has happened. Where most of the other affiliate marketing guides ask you to focus on finding the right product through Clickbank and then creating blog in order to market it. With WordPress Goldmine you will find that this is not what you need to do. Instead through this book you will learn about different aspects concerning not only finding the right domain names abut also the right products to promote on your sites.

This e-book takes an in-depth look at not just the processes but also the different kinds of sites one can build. It also provides you with live examples that actually provide the value in this e-book unlike any other. What seems to make this book so special is that those who have already used it have found it easy to follow because the author has broken it up into five separate sections. Section one of the book looks at the ways of using WordPress for building blogs and takes you through the various phases of not just setting up but also running your blog in the shortest amount of time. Included within this section of the book are some bonus videos that will further help you to understand the whole process of making blogs from beginning to end.

When one reaches section three, this is probably a real gem as the author shows you a number of different ways in which you can monetize your WordPress blog. But be prepared to spend sometime on this section as it provides a good indepth explanation on how the author himself made a $15,000 income through just one blog post. Of all the sections you will probably find that this one alone is worth the money that you have spent purchasing the book. It is also here that you will learn about the ways to make money from a blog offline. It is through this authors plan that one can learn about how to create an extra $1,000 per week by the end of the year, which is a vast change from those plans which say “earn $$$$ in just 30 days” and so makes this plan more achievable. After reading section 3 you move onto section 4 and in this part of the book the author will explain the different methods that can be used to promote the sites that you build. There is an easy to follow diagram in this section which lists the kinds of sites that one can utilize and which will in turn help to make yours a success rather than a failure. Again this section is value for money simply because it is not often yuo will be provided with details of a traffic generation system for your site that is easy to master.

In the final section of this book helps you to take your website promotion to a completely different level when building your site. Although some people may find this section a little daunting, the author has included several warnings at the beginning of it stating that you should have in fact mastered the other sections of the book before you move on to this one. When taken as a whole WordPress Goldmine is a superb guide to help with affiliate marketing. By using commonsense over unnecessary hype certainly made a pleasant change and could well lead to more internet marketers actually producing books of a calibre similar to this one.

When taken as a whole WordPress Goldmine is a superb guide to help with affiliate marketing. By using commonsense over unnecessary hype certainly made a pleasant change and could well lead to more internet marketers actually producing books of a calibre similar to this one. Although WordPress Goldmine contains 110 pages, each single one proves to hold a wealth of information that makes it great value for money. This book is ideal for those who are just starting out in affiliate marketing or have been an internet marketer for a while, because they will find information, advice and tips which can help to increase their online income within the pages of it. So if you are only intending to buy one e-book this year then I recommend that you go out and buy a copy of this one.

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by Gary Pearson

Even with the advances in technology these days the old standby of direct marketing is still widely used. Whether local, national or worldwide there are direct marketing campaigns going on all around you for goods and services.

The great thing about direct marketing is that you can specifically focus on the potential customers that are most likely to be interested in your product. Instead of a hit and miss approach you can personalize your campaign to get better results.

When you launch a direct mail campaign you are able to gauge just how effective it is as those who receive your message will come straight to you. By collecting information on your clients through mail campaigns you can more effectively target them the next time.

Direct marketing has its disadvantages, as well and this can ultimately hurt your business and not bring more customers. The cost can be a great disadvantage. Having any type of marketing device can be costly. If your marketing is of poor quality it will hurt your business as well. Your messages need to be clear, unique, and useful.

If you don’t take the time to develop a good marketing campaign, then it will hurt you more than help. The biggest disadvantage is a poor image, especially when using direct mail marketing. This is why you need to plan your marketing techniques and refine them if need be. It will only benefit you in the long run if you do this now instead of spending money on something less than perfect.

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by Anna Stewart

The promise of earning profits without really doing much of anything has enticed a lot of people towards affiliate marketing. But does affiliate marketing really work this way?

As an affiliate, all that is required of you is to simply place the merchant’s ad on your website. Then after that, you virtually do nothing but wait for anyone to click on the merchant’s ad and later collect your profits. Easy, right? Well, not quite often. Many affiliates earn almost nothing from their affiliate programs simply because they do nothing. Remember that affiliate marketing is but another form of marketing, and you’ll definitely need to market your merchant’s product for you to earn something.

Successful affiliates in any affiliate program simply don’t sit there and wait for money to come. Why? Because there is no money in simply sitting and waiting. If you want to be successful in affiliate marketing and if you want to continually grow your affiliate checks, you’ve got to do something. Think of ways on how to promote your merchant’s business and products better. Think of ways on how to induce other people to click on the link or ad provided to you by your merchant. Think of ways on how to make your affiliate sales increase!

So if you’re new in affiliate marketing and you try to follow the easy go lucky pit that most unsuccessful affiliate marketers follow, then you’re definitely on the wrong track. But we’re not advising you to stop right there. No. Rather, we want you to take some steps to make your affiliate program work better and gain more commissions for you. How? Here are a few guidelines that may help you to continually grow your affiliate checks:

* Become an expert on your affiliate product.

You can promote your merchant’s product better if you know a lot of things about it. To become an expert, the best thing you can do is purchase your merchant’s product yourself. This way, you can tell your customers about your first-hand experience using the product. You can even write a testimonial or a personal endorsement ad about it. But if any condition does not permit you to purchase the product, you can at least make a thorough research about it.

* Host your own website.

Or at least have a domain name that is short and easy to remember. You certainly wouldn’t expect a visitor to remember a very long and incomprehensible URL. And if that’s so, you also wouldn’t expect him to visit your website any time soon. That means less traffic for your page and the less chance for your affiliate ads and links to be clicked.

It is also a good idea to create a private website and offer access to it to anybody who clicks on any of your affiliate ads. Visitors usually get interested with these private websites. Private websites also gives you a venue to promote your back-end affiliate products.

* Write your own affiliate ads.

Many merchants usually wouldn’t mind if you write and design your own ads for their products, for as long as you ask permission from them and present them your ad before posting it on your site. This gives you a greater advantage over a lot of other affiliates who must be advertising the same affiliate products.

* Participate in chat rooms, discussion boards, and forums related to your product.

If you use to ignore them before, then it is time for you to start focusing your attention on them. You can start your own chat or join an existing chat related to your product. You don’t have to promote your affiliate product at once, but find the chance to advertise and promote it as you go along. The same would be true for message boards, discussion boards and forums.

* Create a free ezine or newsletter.

Ezines and newsletters are periodical publications whose aim is to inform a group of people about a certain subject. In your ezines and newsletters, you don’t always have to promote your merchant’s product for this may greatly annoy your subscribers. Rather, find a way to insert your affiliate ads and links on some portions of the letter. Also, don’t forget to promote your ezine or newsletter on your website.

These are but a few guidelines on how you can increase your affiliate sales and continually grow your affiliate checks. Sure there can be a lot of other tips that out there, and if you think they would work, we won’t discourage you from following them. What’s important is that you be able to find a way to: attract more traffic to your site, induce your visitors to click on the ads on your site, and be able to promote your merchant’s products even outside the boundary of your website. If you can do these, there’s no reason for you to fail in affiliate marketing.

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by Louis Soul

If you are not already marketing your business online, it is time to start. Although there are a few exceptions, just about every business can benefit from online marketing. There are just so many advantages to this type of marketing. First of all, it is extremely affordable to market your business online. Other advantages to marketing your business online include the ability to reach a large target audience, the ability to reach potential customers all over the world and the ability to customize the marketing for different sectors of the target audience.

Do you participate in message boards and include a link to your website in your signature? Again business owners who answer yes to this question are already marketing their website online. Savvy business owners realize the importance of participation in industry related message boards to create an interest in their products and services, establish themselves as knowledgeable about the industry and offer a link to their own website even if it is in the signature line of their posts. However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketing which result from message board participation just by doing something they enjoy and may be doing as a form of leisure activity.

One of the most basic steps for starting an Internet marketing campaign is to create a website. If you don’t have a website or have a poorly designed website you should consider creating or re-designing a website to adequately market your products. If you do not have experience in web design, there are a number of software packages which make it simple for those with no design experience to create a functional website. However, hiring a web designer is worthwhile because he can work to create a website which is attractive, functional and suitable to your products and series. He can also help you include more advanced features on your website.

Email marketing campaigns can be another successful aspect of an Internet marketing campaign. Email marketing essentially involves sending out emails to a group of individuals who may be interested in your products and services. Care should be taken in sending out these emails to avoid sending emails which are unsolicited and will be viewed as spam. One way to do this is to only send out the emails to users who have requested inclusion on an email mailing list. Another way to do this is to provide value in the emails as opposed to just including advertisements. This can be done by offering relevant advice in your emails and other useful information which may be of interest to the recipients of the email.

This ability to reach customers around the world is another major advantage to marketing your business online. Regardless of where you live and operate your business, you have the ability to reach those who have an interest in the products you sell or the services you provide no matter where they live. This makes it possible for you to do business with customers around the world.

If you are a business owner who is reading this article and you do not already have a strong online presence, you need to immediately start learning more about the world of Internet marketing. This is so important because if your competitors are marketing online, you may find they are gaining a steady advantage and are becoming more appealing to potential customers. Before too many of your potential customers become loyal customers of the competition it is time to start figuring out how you can market your business online and keep up with the competition.

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by Ian Pelham

If there is one rule that stands head and shoulders above all others, it is the one that says, “Invest in Yourself!”

The chances are very good that you will have heard this saying repeated over and over again and yet you probably still don’t have the first clue what this means. Let me explain.

An internet business isn’t a building. It isn’t a place…not a real physical place. An internet business exists only in cyber space and in the heart and mind of the owner of that internet business.

Essentially, your internet business consists of just one major component. YOU. You are your internet business.

If you had a bricks and mortar business you could make physical changes to the look of the outside of your building, the decor inside etc, and people would notice and be drawn to take a look on the inside to see what other changes had been made and see what products lines you may now be offering compared to the past.

But with an internet business there is no physical building that can be improved. The only improvements that you can make are to yourself. That is what ‘Invest in Yourself’ means. You have to improve yourself in order to improve your internet business.

Commonly people ask, “How and what do I invest in myself?” The answer isn’t a $150 haircut or a designer suit. The answer is knowledge. You need to know more. The more you know, the better quality decisions you will make, which your online business will benefit from.

Try spending just one hour a day reading articles or subscribe to an ezine that emails you information regularly about both your industry and also online marketing methods, and you will have invested a significant amount of time in yourself.

You can do many things like listen to teleseminars and webinars or enrol in courses. Investing in yourself is taking the time to involve yourself in the process of gaining knowledge. This is Rule No.1 in marketing online.

‘Abundance Thinking’ is the step that follows Investing in Yourself.

What in the world is ‘Abundance Thinking’, you might ask? Well, there are really two ways to look at the world of internet marketing. One way is that that there is only so much business out there and I should get what is mine without regard for anybody else. I call this ‘Limited-supply Thinking’.

This type of thinking might allow you to make a reasonable income, but it doesn’t allow you to maximize your income. It is the opposite of Abundance Thinking.

‘Abundance Thinking’ believes that there is a more than enough business to go around and that we will do best by working with others to provide customers with the best possible experience. Customers aren’t stupid, they know that when you advise them to buy something from someone else it costs you a sale. This very fact that you value their welfare over you making a sale earns you trust, which can reward you with more sales from them over the longer term.

Abundance thinking believes in working as a team rather than as individuals. This is where symbiotic, or mutually beneficial two-way business relationships tend to do better than one man bands. In internet marketing this thinking has proven to be especially true.

Limited Supply thinking is characterized by holding on firmly to what is yours, and refusing to share anything with anyone. A great deal of decisions are made according to what your competitors are doing. It is a very defensive method of thinking and very rarely are the customers welfare taken into account.

Abundance thinking is a proactive, offensive method. It concentrates on building good relationships with customers, suppliers, even competitors. It is the mark of a well adjusted, mature, competent and successful person.

Abundance Thinking allows you to share effectively with others whilst enabling you to make the most of the opportunities you have.

The beautiful thing about abundance thinking is that it is contagious. The better you get at abundance thinking the more accepting of you your peers will become.

Abundance Thinkers experience more success than Limited Supply thinkers, especially in the realm of joint ventures.

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