What is being a socially relevant expert? An author or expert who is able to apply their experience, education, credentials, wisdom and knowledge to issues that are important to society today. How do you know what the issues are? Follow the news daily, read newspapers, magazines, follow websites such as MSN.com or CNN.com or MSNBC.com and become familiar with where the news is with your topic area. This gives you a good idea of your starting points.
Comment on the news using your blog as your “practicing format”. Why a blog? Still formal but with less pressure – no one needs more pressure. What you need is PRACTICING commenting concisely on the issues of the day in a conversational tone. This mimics the style of a TV or radio show. TV and radios shows like commentary that’s focused, concise, to the point. They do NOT want to hear about what happened yesterday, they don’t want yesterday’s news but they want your fresh and current comments.
How often should you blog? Each and every day if you can, but definitely when something happens in the news where your can apply your knowledge, experience, education, credentials, wisdom to the issues at hand. Why? Keep your finger on the pulse on what’s current, events in the news, current and up to the minute commentary. Always know the latest developments in the stories you are following.
Stay current and stay cutting edge. This is what being socially relevant is all about. Don’t worry, after several weeks of blogging you will soon get the hang of it and be able to create insightful commentary very quickly as you will have a history of knowledge at hand as well as some practice writing in shorter, more concise sentences and thoughts. The more you know about your industry and its challenges and the more answers you have to help your industry the more in demand your services will be.
Always stay original. It’s your thoughts and commentary the media and your clients want. They don’t want you to be someone else, they want you to be you. Only you have the perspective that comes from your unique set of circumstances, knowledge, education and experience. Never borrow commentary from anyone else. Use your own stuff and soon you will find that you know a lot more than you thought you knew. You simply started to apply your own skill set to the issues at hand. Blogging helps you stay original and get creative. You going to love blogging!
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