Anyone doing pay per click marketing for any length of time knows that Google Adwords is the main playing field if you want to get serious traffic quickly. You would also know that setting up Adwords campaigns is complicated and often frustrating due to the fact that Google is less than forth-coming with all of the rules you are supposed to follow if you want to compete in their auction-like pay per click advertising program.
Google has a history of slapping their customers for doing anything that Google considers bad. Going way back a few years ago you could just put up a lead capture page and drive traffic to it through PPC. But then Google stepped in and decided that you also have to have some significant content for your visitors to see. This drove some businesses out of business overnight.
It seems that Google has taken out the ruler and is slapping affiliates again. This time the targets are review-type affiliate sites. It is common practice for a site that is promoting an affiliate offer to write a review about the product they are promoting and then lead the visitor on to (hopefully) buy the product through what we call an affiliate link. This is simply a code that tells the vendor where the sale came from so he or she knows where to send the commission.
That was the deal but recently Google decided that they no longer like such sites. Actually to be more accurate they no longer like advertisers that use Adwords to drive traffic to landing pages or sites promoting affiliate products. It seems a strange decision by Google when one considers that most of the sales on the web are driven by affiliates and Google itself owns an affiliate network.
But what is done is done. The question now becomes, what can affiliates do about it?
I can’t speak for everyone but what I’m doing seems to be working very well. To discover what that is please visit the link below.
Eric Haaranen is the author of Nice People Can Sell and owner of ModernSalesProspecting.com. Eric extensively reviews internet marketing tools, provides website seo services and always provides free assistance through his sites.
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