Finding the best URL for your Website. Part 1
May 21, 2008 · Filed Under Main Content
Friday, January 11th, 2008
A friend of mine covered this topic, but I have a lot of research to share on this. First off, James Brausch has a product called Nemeas that evaluates your URL for Ranking Factors and gives it a score based on a compilation of ten of thousands of top ranking URL’s.
Much of what will tend to rank well is not obvious, so the more you experiment, the more you learn. One discovery of mine was that adding “My” at the beginning of any URL gave it a high score. Does Google CARE about the word “My”?
I don’t think so.
My research suggests that URL’s with the word “My” at the beginning TEND to rank higher because they TEND to have a person updating them once in a while.
Google DOES care about updates. Very much. I have made multiple changes to a blog post and found it ranking very high within hours. Most likely because the same keywords were re-posted with each modification I made and “fresh” content ranks higher.
What else ranks well? SHORT URL’s. The shorter your URL the better. In fact 3 letter URLs rank the best for multiple keywords. The reason being, the less “interference” the better. Don’t go looking for those though. There aren’t any left. You can always add on a number though. If your a brit BBC103.COM is available! And it has a nice ring to it.
If your topic is “Sports figures in Canada” then that’s a good URL for you. Just be aware that it doesn’t help you rank for the athlete’s names. If ranking all the names are your goal, then SFG.com will work just fine. Or SFG100.com. Any number from 0 to 200 can be added to a URL and not interfere with ranking, according to the software. Some numbers help. The easier to remember, the better off you are. 100 works better than 167. This4You.com is great. “TractorTires4u” is great if ” TractorTires.com is taken.
Let me go to BlueRazor and check…
TRACTORTIRES4U.COM is available!
See? There ya go. Keyword, Ranking, and “branding” all at the same time.
A Trifecta!
“Ease of use” seems to be a factor. Flowers4u.com is easy to remember and scores well too.
What else ranks well? That main page. The index page for that URL ranks better than any other page. The suggestion here is to keep your sites smaller with more content on each page. For the most part, the URL is only going to help the home page rank well.
All this is assuming that you are planning to use keywords in your URL.
Another advantage to keywords in the URL is that any “URL” link will also include keywords pointing back to your webpage. That’s a proven advantage.
So don’t get trapped in the mindset that “All the good .coms are gone.”
You can find good ones. I KNOW you can!
One Response to “Finding the best URL for your Website-Part 1”
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I read similar article also named the best URL for your Website-Part 1 | SEO Marketing with Chas, and it was completely different. Personally, I agree with you more, because this article makes a little bit more sense for me