This the second part of my article entitled “Five Questions That Will Bring New Ideas For Your Business”. Do you want more ideas to benefit your business? If so, continue answering the next five questions.
The first five questions were: 1) In the next seven days what can I do that will fill in the blank 2) Regarding marketing strategies, which of them are being used successfully in your industry? 3) What would be five new ways to attain new customers? 4) How do I make it really easy for people to help me and who do I know that could really help my idea take off? 5) For only $10, how could I wow blank?
So without further ado, lets begin with Question six: How could I automate XYZ?
I asked Armand Morin one time, “Where do you get your ideas for all of your products?”
He laughed and said; “It’s easy. I’m lazy, so if something in my business is taking up too much time then I ask myself how could I automate it? Ninety percent of my ideas for products come from recognizing what is draining my time. I really just want to automate everything.”
This is a powerful question, that even the big internet marketers obviously ask themselves. How could you increase your productivity by automating XYZ?
Moving onto question number seven: How could XYZ be simplified?
Have you ever bought your own product and gone through the process your costumers would be doing? Is it a complicated process? So many times I’ve had to go through a horrible process just to buy a product I was interested in.
This happened to me recently actually. I was trying to purchase a server, a new dedicated server. The process the company was trying to make me go through just to purchase made me so frustrated that I ended up giving up and choosing a different company.
So they need to ask the question: How can they simplify the purchasing process for my customers?
You should really think about this question too. By doing so, you will spark a whole bunch of ideas about different processes you can use in your business.
Next question - number eight: Could a new product solve one of the problems experienced by my target market?
Alex Mandossian created a phenomenal piece of software, a phenomenal tool called the Ask Database. For those of you who have it, use it. Constantly ask people what products they’re having. Find out what problems they’re having and solve them.
A creative thinker is always on the hunt for problems because your future depends on solving problems. If you can solve problems for somebody else, you’re always going to be in demand.
Another place I want you to go - write this website down because it is extremely powerful when it comes to finding problems - www.Answer.Google.com.
When you go there, I want you to click on the category that is most applicable to you and your business, and find out what questions people are asking. Those questions are problems.
If you see a common question coming up, that’s a clear indication that many people are probably experiencing the same problem. That presents a need for a product to help solve that problem.
So constantly ask yourself the question: Are there problems my target market is experiencing and how could I solve them with a new product?
Question number nine: Alex Mandossian brought this question up at a recent Big Seminar - How can my current products or services be residualized?
This is the best senario, constantly getting paid every single month, or whatever time frame you lay out. You should be looking at how you can get paid more than once, over and over again. Instead of having to find new customers, you will be benefitting and leveraging your existing customers.
Make sure you ask yourself: How can my current products or services be residualized?
Final question, the last thing I am going to leave you with is; with the products and services I have now, how could I increase their value?
Thinking in the customers favor and frame of mind is really going to get a whole bunch of ideas popping into your head.
When you do that, you’re going to start to generate all kinds of great ideas that work and benefit the customer. And the more you benefit the customer, the more they’re going to come back to you, the more they’re going to spread the word, and the more revenue you’re going to be able to generate from your existing customer base.
That one question helped me get a 100% satisfaction from my very first seminar. Before anybody stepped in to that room, I asked myself: How can I increase the value of what I’m currently offering? And the people who came to that seminar got bonus after bonus after bonus. By the end, they were so wow’d with the experience of being at the Idea Incubator, that I had all of them coming up to me saying, “When is the next one? When is the next one? When is the next one?” And now they’re evangelists.
Heck, at the Big Seminar they were spreading the gospel, if you will, of what a great time they had and what great value they got at that Idea Incubator seminar.
By asking myself how could I increase the value of my current offering, I now have a group of individuals praising my event. This only happened because I asked myself that question and put forth the effort to do so.
When you do that, it just opens up a whole new opportunity area for you, your products, and your services.
That’s it!
I hope you got as much out of this information as I did.
When your stuck for an idea, may the light bulb go off!
Leave a Reply