Marketing Development

I noticed today that Google has made a subtle change on the Google trends graphs. For those unfamiliar with Google trends, it’s a free service that sometimes gives insights into search numbers for some keywords. It has usually failed me for more than 3 words keyphrases, or any low searched phrases.

But for referance sake, you could look at “Acrylic Paint” and expect about 500 uniques a day if you were in the #1 position. Similar “Secret” key keywords are “Type 2 diabetes?” and “Male Yeast Infection”. All three have about the same search numbers year round, year after year.

Now, the cool thing is that Google has added a tiny graph bar to the results and is telling me that my smaller keyword = 1.00 And that my second keyword phrase is now rated at “38″. Using my Algebraic skillset, a calculator, a Hershey bar, 2 pencils and a white board…. I reckon that means if my smaller keyphrase was 100 searches per day, then the other one would be 3800 searches per day. They even have added a little drop down box to change the reference keyword to one of your other phrases. You can test up to three keyphrases at one time using commas between them.

How accurate is the Google Trends info? After doing the math, I found the search numbers were in the same ball park as WordTracker. So with the two giving the same results, I’d say they are both somewhat accurate.

Now that I’ve given away three Super Secret Search Keywords, you are free to figger out from Google Trends how many searches a site would get, per day, in the #1 spot. For your reference, this number is about 4 times higher than Google or wordtracker reports. But that has to do with all the other work that goes into getting the #1 spot.