Guide to Hiring a Ghostwriter
Filed Under Copywriting
What do presidents, candidates for political office, political debaters and Internet Marketers have in common? Writers. They all need original content.
The political leader engages a speech writer; the webmaster outsources to a freelance article writer. Both entities are ghostwriters who receive no credit for his work. The speaker or webmaster receives all the glory.
Ghost (speech) writers have been utilized by our political leaders for 100’s of years. Perhaps you’ve heard that Alexander Hamilton was the speech writer for George Washington. If that is true, then Alexander Hamilton is probably the most famous ghostwriter of all times.
A ghost writer is a writer who works for hire and upon culmination of the project relinquishes all rights to the project. Nearly all politicians use ghost writers to write their memoirs, correspondence and speeches. Webmasters use ghost writers to write their articles because they either don’t have the time or talent to keep their website updated with original, tailored content.
In this article we are going to explore the process of hiring a ghostwriter to write those original articles for your internet site. Following are a few tips to help with the process:
Be prepared. Do not contact a ghostwriter without being aware of what you need. Do you require technical data? Will the articles necessitate in-depth research? How many words do you want? What idea do you want the article to impart?
Don’t tell the ghostwriter to “write me an article on weight loss” - a subject that has a multitude of subtopics and methods. If you don’t understand what you want I can promise you the ghostwriter will not please you, no matter how much they charge or how seasoned they are. They are writers, not wizards.
Be professional. If you need to hire a freelance writer but you are clueless as to how much they charge or how they work you could end up losing your shirt. Hop over to Google and search for “custom articles”, “freelance writers” and “ghost writers” and see what they are charging.
Some will post their rates on the Internet. When you find what the “going rate” for ghostwritten articles is you can develop your budget for the expense. Or, after the research you may determine you can’t afford a ghostwriter.
Ask for a quotation. Many times web sites will post their fees so you can easily determine what the project will cost. At other times you may need to ask for a quotation.
Or, perhaps you are advertising on one of the freelance sites such as elance.com or getafreelaner.com. As indicated in Item #1, Be Prepared. Cover the following points in your query or posting: a) the length of the Article (i.e. how many words); b) topic (or title) for each article; c) your Deadline; d) how much you will be able to pay; and, e) how you plan to pay them (paypal, google, etc.).
Be Very Specific. What do you want? Whether you believe it or not there is a difference in “content articles” for your visitors to read and “keyword articles” written to improve your SEO (search engine optimization).
Maybe you want both. If so, does the ghostwriter have skill in creating people-pleasing content that will also delight the search engines and boost your search engine position?
Keep your bottom line in view. Don’t overpay for your articles. Always keep accurate records of income vs. expenditures and remember that the reason you are employing a freelancer to write those unique custom articles for your website is to increase the traffic, thus the earnings, to your website.
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