Social Network Chiropractic Video Marketing Secrets
When they first originated, I don’t think anyone could’ve imagined just how lucrative and powerful social networking websites like YouTube, Facebook, Myspace, and Twitter were going to be for business growth and exposure. When I introduced social media and simple video marketing to the chiropractic profession three years ago, I was confident that these Web 2.0 platforms would change the face of marketing as we knew it. With that confidence, I still could not have predicted the explosion that has taken place globally in such a short amount time.
And that wasn’t the end of it either. I was able to save a remarkable amount of time by leveraging tasks, and was able to use web 2.0 and all its services at absolutely no cost. No wonder expensive marketing firms are working like crazy to find new clients to charge loads of money. They sense the end is near, because the real power of SEO and web 2.0 can be unleashed on your own! When I started to introduce myself to my community three years ago using MySpace, I was meeting nearly 50 people a day online. The traffic this drew to my website was unheard of. Soon enough, calls from potential patients starting coming in.
Within 24 hours of implementing my self-sufficient marketing tactics, I was successfully able to brand myself in the online community. I was able to send out information to subscribers weekly; material they chose to watch like informative videos and blogs. These people remained aware of my practice and what I was doing all the time. When you meet people online this way and keep them informed about your practice and chiropractics in general, you become the go-to chiropractor in your community. That’s just the beginning of the success you’ll unleash.
One of the things that I was able to capitalize on very early in my social network endeavors was simple chiropractic video marketing. Making videos and uploading them is a fairly simple, quick process yet so few chiropractors have even thought to marketing to their community this way. A word of advice, though. After you shoot your video from a video camera or digital camera, many times you will need to compress the actual file using Windows Movie Maker (if you have a PC) or iMovie (if you have a MAC). Then, you will be able to edit or upload to a video sharing website like YouTube.
I noticed a while back that videos receive tremendous index status in the major search engines. When you understand the basics of optimization, you can begin to see your material reach top billing as well. When the most highly targeted visitors see your videos and get the link to your website, you officially have the internet working for you and your chiropractic practice 24 hours a day. My new patients said they felt like they already knew me, even before stepping into my office. That says a lot! When I provide new health and chiropractic information over the internet to help and inform people, they sense that they’re not getting junk or spam. They’re getting information and support they can trust.
Almost half of the content online today is video, and its time you jumped on the bandwagon and put your chiropractic marketing into high gear. Remember, the more material you have online in the best variety, the more credibility you gain. Just imagine Googling someone or something, and coming up with a particular office or practice in multiple top billing positions. That person would automatically appear to be the authority on something, right?
I take my viewers on fun journeys in my videos to really give a total experience of learning and putting people at ease. I’ve filmed tours of my office, talked in detail about my practice, and given pointers and tips to people searching for answers to their chiropractic questions. I’ve even shot segments on vacation in Costa Rica! When you keep the videos fun and interesting, people are going to always want to come back and see more. They will perhaps share your videos with friends, and things only can grow more from there.
Keep in mind that volume is really important when it comes to chiropractic video marketing. You want to make at least 1-2 videos a week to begin to successfully canvas the search engines with your material. This helps you to gain credibility in the market. When you outsource the videos production, you’re going to pay a lot of money. It really is so simple and easy to do it yourself. Ask people to subscribe to your YouTube video channel at the end of each one.
Make sure you’re relaxed and having a good time while making these videos. You want to present yourself as being the warm, professional, and friendly person that you are. That way, people will feel like they know you, and they’ll want to stop in to your office and utilize your services.
You need a good coach to teach you the secrets of SEO and chiropractic marketing using web 2.0. When you learn the skills from someone who found success doing the very same thing, you are then perfectly equipped to create your own success and take your chiropractic practice to new heights. You can’t learn any of this from a so-called “guru”. When you find the right coach, there’s no stopping you!
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