I’m baffled every time I see the old marketing techniques of chiropractors that were once learned from previous consultants. How is it they settle for the same old protocol and for the same old results time and time again? We all know that the economy is practically in the toilet, and that people aren’t responding to the same marketing tricks anymore.
Eric Hoffer once said,” In times of change, the learners will inherit the earth while the learned find themselves beautifully equipped to deal with a world that no longer exists!” In other words, if you don’t move with the times, you’ll get run over by the times. Don’t let your chiropractic practice disappear into dust.
Fast forward now to the Web 2.0 phenomenon that is sweeping the globe at the present time. Whenever you hear the term Web 2.0, it simply refers to social media and sharing sites like Myspace, YouTube, Facebook, Squidoo, Digg, and truckloads of others. Web 2.0 has literally transformed the way people think and communicate online in the past three years. A global shift in attracting massive amounts of new business and patients has occurred as well.
I know this is true, because I’ve experienced it in my own practice. I have been able, within the last several years, to attract 10-20 new patients a month, not to mention other sources of streaming income by successfully using Web 2.0. My competitors can’t say the same. Since my success, I have felt compelled to teach other chiropractors how to utilize this same social media phenomenon. I have basically transformed chiropractic models for acquiring new patients. And if that weren’t enough, I’ve also showed these businesses how to make residual income using these very same web programs.
Now, I’m beginning to see other generic, watered down versions of my game-changing marketing techniques being taught by people that are self-deemed gurus with NO results. This is dangerous, as many impressionable students and desperate DC’s may roll the dice then become deeply distraught with the mediocre results they continue to experience. Don’t be fooled with sub-par consulting from practice management companies that don’t specialize in social media, regardless of what they tell you. That’s like going to a gynecologist for a brain tumor…. make sense?
I’m going to toot my own horn here and say that I am the premier, original, and only Web 2.0 social media chiropractic marketing expert around, and it is my pleasure to have helped thousands of young professionals uncover a richer, more successful existence. These people are now free in their lives to seek out fulfillment. There is nothing like the gift of time that their flexible schedules permit. I have guided them and mentored them to this great place in their lives, and taught them to work smarter, not harder. 40 hours a week is a thing of the past. Welcome to your future!
Before I leave you, I want to share with you a strategy that you can implement today when branding yourself on social media websites. Tell your story in no little than 6 paragraphs. Make mention of your life and the obstacles you’ve had to overcome to get to where you are today. You may want to have a title of “Who is (Your Name)?” People want to get to know you and see that you’re a real person like them. What drives you and why do you like to help people? People aren’t on these networks to hear about your business and don’t like to have advertisements thrust in their face.
Make sure you have 3 blogs already going before you start your profile, so people have an automatic reference point. You’re sure to find these little tips helpful, and there are plenty more where that came from that I’d love to share with you. My 30 video training series is going to get you on the fast track to marketing success on Web 2.0. Soon enough you’ll be pulling-in multiple income streams with total ease. And this is all just the beginning!
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