Doh! I forgot to publish.
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It occurred to me I hadn’t posted my latest research. Michael Fortin had a copywriting tool on his list and it was a doozy… it included rhyming words.
Who cares?
Well, a while back I had this macro software, and I had created a little program that would score words, it could grab words out of a particular page and score each word using my scoring software. When I tabulated the results I discovered that the word “no” had a negative score. I also notice that the word KNOW also had a very negative score and so my idea was that you should not be using the word “know” in your sales copy either.
Because it sounds the same. So now I have this copy writing tool that gives me a long list of rhyming words and sure enough, you go to score a list of words that sound like NO and you end up with a bunch of very low scoring words.
So here’s what I discovered:
Actually it’s the SOUND of the word that is having the effect. When a person gets to the call to action, they have a positive action path and a “no” path. If you have used the word “No” a few times in your sales copy, you’ve planted the seeds of self-destruction.
Or “Know”.
Or even “now”.
whoa -6
throw -8
toe -11
tow -11
stow -11
stowe -11
towe -11
mow -14
moe -14
mo -14
tho -15
though -15
pro -20
show -23
doh -34
doe -34
dough -34
noh -37
noe -37
You can see from this rhyming list that even letter sequences aren’t the cause of sales impact. Actually it looks like there is a “Homer Simpson” effect causing sales to drop.
The exception being “flow”, which is one of Clayton’s “water” words.
Thanks to the cool rhyming tool , I’ve been able to test my hypotheses.
Unfortunately, there is no “Yes” equivalent to “Doh!”
Let me correct that….I havn’t found one yet. I need to work with the rhyming tool some more. Maybe rapp’as are on to something.
Image by enda_001 via Flickr
I noticed today that Google has made a subtle change on the Google trends graphs. For those unfamiliar with Google trends, it’s a free service that sometimes gives insights into search numbers for some keywords. It has usually failed me for more than 3 words keyphrases, or any low searched phrases.
But for referance sake, you could look at “Acrylic Paint” and expect about 500 uniques a day if you were in the #1 position. Similar “Secret” key keywords are “Type 2 diabetes?” and “Male Yeast Infection”. All three have about the same search numbers year round, year after year.
Now, the cool thing is that Google has added a tiny graph bar to the results and is telling me that my smaller keyword = 1.00 And that my second keyword phrase is now rated at “38″. Using my Algebraic skillset, a calculator, a Hershey bar, 2 pencils and a white board…. I reckon that means if my smaller keyphrase was 100 searches per day, then the other one would be 3800 searches per day. They even have added a little drop down box to change the reference keyword to one of your other phrases. You can test up to three keyphrases at one time using commas between them.
How accurate is the Google Trends info? After doing the math, I found the search numbers were in the same ball park as WordTracker. So with the two giving the same results, I’d say they are both somewhat accurate.
Now that I’ve given away three Super Secret Search Keywords, you are free to figger out from Google Trends how many searches a site would get, per day, in the #1 spot. For your reference, this number is about 4 times higher than Google or wordtracker reports. But that has to do with all the other work that goes into getting the #1 spot.
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I have all these files to sort. Lucky me. Lucky you.
100 Expressive Words to utilize in convincing copy.
Or not to.
Practical 105
Scarce 101
Interesting 94
Fascinating 84
Instructive 82
Rare 79
Superior 74
Guaranteed 71
Surprise 62
Exciting 62
Amazing 58
Amazing 58
Discount 55
Complete 53
Direct 51
Colorful 51
Revolutionary 47
Crammed 43
Lifetime 40
Beautiful 38
Attractive 38
Attractive 38
Fortune 37
Informative 36
Selected 33
Bargain 32
Bargain 32
Full 31
Unparalleled 29
Revealing 27
Magic 24
Reduced 22
Lavishly 17
Startling 17
Unconditional 17
Personalized 17
Immediately 15
Lowest 15
Outstanding 14
Strong 13
Tested 11
Gigantic 11
Wonderful 7
Colossal 7
Mammoth 7
Miracle 6
Valuable 6
Genuine 6
Absolutely 5
Reliable 5
Absolutely 5
Strange 4
Successful 4
Refundable 4
Latest 4
Huge 4
Professional 4
Simplified 2
Sensational 1
Liberal 1
Delivered 1
Odd 0
Sizable 0
Big 0
Sturdy 0
Quickly 0
Unique 0
Weird 0
Endorsed 0
Popular -1
Gift -1
Terrific -2
Expert -2
Authentic -3
Authentic -3
Remarkable -3
Special -4
Powerful -5
Largest -5
Better -8
Easily -8
Highest -8
Helpful -8
Unsurpassed -9
Greatest -10
Approved -12
Approved -12
Excellent -13
Secrets -14
Security -19
Improved -19
Quality -19
Profitable -20
Wealth -22
Free -27
Limited -37
Unlimited -41
Noted -48
Proven -53
Famous -62
Unusual -62
Profusely -72
Confidential -74
Useful -75
Exclusive -83
Enormous -86
Tremendous -114
Finding The Best URL For Your Website. Part 2
May 21, 2008 · Filed Under Main Content
Of course I snapped myself up a 3rd Gen iPod as soon as I could.
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Why would I have new knowledge on this? I’m on a Wordpress 100 binge. There is a sale at Domain Sheffif. Sure, Dot Info is not the coolest. But it suits my purposes.
OK…so should we go after that BIG KEYWORD? Are you drooling over it? OK be aware that others are drooling to. There are words farther down the screen that have LESS competition and convert to sales BETTER. What ever your keyword tool is, take note of the traffic farther down the list.
If you go for a BIG keyword on the top, like “IPOD” you may get say 12,000 hits per day. (That number is Just for Fun)
And the competition is 33.8 million competitors.
( Again, just an example)
See, awhile back I was looking through the numbers, and I found this great keyword phrase “signs of diabetes”. competition was very low, and in fact, I was looking around and I found a website that had expired called signs of diabetes.com. But wait a minute. is that phrase profitable? That this tool you can use, my treat:
Detecting Online Commercial Intention
Naturally the first question is how accurate is this thing? I can tell you I have not had a problems with it. I think it’s dead accurate. That particular keyword phrase does not look like it’s very profitable, and the fact that I found the extra URL floating around that had expired suggests that somebody had already tried it out.
But getting back to our ipod…let’s look down a bit and see if we can do some quick numbers.
There is only half the traffic for the Plural form of ipod, but take a look at the competition. It’s one twentieth. Meaning you multiply the one point seven times 20, and you get a number of its just about 33.8. So instead of working 20 times as hard, let’s only work twice as hard. We can build to or three websites, which is more trouble granted, but it’s not 20 times as much work. Plus, we can be number one in three different categories and have our ego stroked. Instead of going after the numb for one prize, and just sure, somebody will be going after us.
So just after this chart we have our next tool…
ipod
(click to dig deeper into this keyword) per Day 12,215 Competition 33,800,000
ipods
(click to dig deeper into this keyword) 4,918 1,700,000
The Keyword-Rich Domain Suggestion Tool
Plugging in the phrase Apple Ipod ….it turns out that appleipodearphones.com is available. Hey, If not, put a 4 in front of it. Or a “2′ before earphones. You look around with this tool and decided if you see some other good URLs that might make good investments. But whatever you do…
Don’t let your Uncle Earl tell you that they broke the mold after he was born.
There are still ton’s of great URL’s left.
Think short and smart.
Chas-The-Spaz.
Finding the best URL for your Website. Part 1
May 21, 2008 · Filed Under Main Content
Friday, January 11th, 2008
A friend of mine covered this topic, but I have a lot of research to share on this. First off, James Brausch has a product called Nemeas that evaluates your URL for Ranking Factors and gives it a score based on a compilation of ten of thousands of top ranking URL’s.
Much of what will tend to rank well is not obvious, so the more you experiment, the more you learn. One discovery of mine was that adding “My” at the beginning of any URL gave it a high score. Does Google CARE about the word “My”?
I don’t think so.
My research suggests that URL’s with the word “My” at the beginning TEND to rank higher because they TEND to have a person updating them once in a while.
Google DOES care about updates. Very much. I have made multiple changes to a blog post and found it ranking very high within hours. Most likely because the same keywords were re-posted with each modification I made and “fresh” content ranks higher.
What else ranks well? SHORT URL’s. The shorter your URL the better. In fact 3 letter URLs rank the best for multiple keywords. The reason being, the less “interference” the better. Don’t go looking for those though. There aren’t any left. You can always add on a number though. If your a brit BBC103.COM is available! And it has a nice ring to it.
If your topic is “Sports figures in Canada” then that’s a good URL for you. Just be aware that it doesn’t help you rank for the athlete’s names. If ranking all the names are your goal, then SFG.com will work just fine. Or SFG100.com. Any number from 0 to 200 can be added to a URL and not interfere with ranking, according to the software. Some numbers help. The easier to remember, the better off you are. 100 works better than 167. This4You.com is great. “TractorTires4u” is great if ” TractorTires.com is taken.
Let me go to BlueRazor and check…
TRACTORTIRES4U.COM is available!
See? There ya go. Keyword, Ranking, and “branding” all at the same time.
A Trifecta!
“Ease of use” seems to be a factor. Flowers4u.com is easy to remember and scores well too.
What else ranks well? That main page. The index page for that URL ranks better than any other page. The suggestion here is to keep your sites smaller with more content on each page. For the most part, the URL is only going to help the home page rank well.
All this is assuming that you are planning to use keywords in your URL.
Another advantage to keywords in the URL is that any “URL” link will also include keywords pointing back to your webpage. That’s a proven advantage.
So don’t get trapped in the mindset that “All the good .coms are gone.”
You can find good ones. I KNOW you can!
The Discovery Library
Filed Under SEO Marketing | 1 Comment
The Discovery Library:
Where One Can Find Gob’s of What Is Needed
For Good Sales Page Copywriting.
The purpose of the following page is to STUDY THE SALES PROCESS.
These are examples of Good Copywriting below.
These are quite effective salespages.
RULE #1
There are two groups of people who
DO NOT WANT TO KNOW
what the name of your company is:
- Those who already know you and your services….
- Those who do not know what you are offering yet.
RULE #2
The 17 Secrets to Sales Letters and Websites
Suggestion #3
Sales Pages you can study.
Do not purchase “Stuff” you don’t need.
If it’s something you need. Fine.
But the goal is to STUDY the pages.
Yanik Silver-Instant Sales Letters
( Likely the most Optimized sales page on the web)
Million Dollar Sales Letters For Your Own Use and Profit…Robert Collier
The Gary Halbert Letter.com
The Ad Surgeon - High Energy Headlines and copy
Hypnotic Selling Secrets.com
Dan Kennedy.com- Magnetic-marketing-training
Promoting Tips.com
Tina Writes.com
Become an instant guru.com
Market Researchwealth.com
e news letter book.com
Affiliate Sales Page
Lady Sales Page
Branding is for U
Urine
http://www.ArtemisLite.com
http://www.SitePromotePro.com
http://www.ArtemisPro.com
http://www.Glyphius.com
http://www.Nemeas.com
http://www.Hermusa.com
http://www.Munius.com
http://www.Trafficopia.com
http://www.Relusi.com
FREE Copy Writing / Marketing Lesson!
Squeeze Pages
How to squeeze a page so they like it
Tools
Want to know which sites may have duplicate content of your site’s content?http://www.copyscape.com/
Can’t think of a keyword rich domain name?
http://www.webconfs.com/keyword-rich-domain-suggestions.php
Need to know what sites rank high for the keywords you have chosen?http://www.seochat.com/seo-tools/pagerank-search/
Would you like a preview of the Adsense ads that would be shown on your website?http://www.seochat.com/seo-tools/google-adsense-preview/
” Read and Study how to Create WOW
Headlines and Offers and Questions “
Scientific Advertising - (Gratis)
How To Ask Questions The Smart Way
The 100 Greatest Headlines of all time - and WHY?
The 98 Most Effective Headlines of all time. (closed)
How to find my Niche or Passion?
Dr. Kilstein says he made 3.1 million from this guy…..
should you read it too? I dunno. Your decision
How does GOOGLE work, exactly?
Web Page Design
Top Ten Mistakes in Web Design
DO NOT use navigation like this. Weird stuff.
A MASSIVE Archive of Marketing Audio
Interviews and transcripts
Michael Senoff’s Huge PILE of MP3’s
and transcripts of the BEST marketing there is
Dan Lok Live
Recommended Purchases
How to write a book (or anything) quickly.